Developer Services

Working with Developers since 2003, our core business has been successfully selling new build property, off-market, and off-plan, to quality high-net-worth UK investors, who will complete their purchase when the property is built.

We work with developers and house builders, usually from concept, providing advice on DESIGN, SPECIFICATION, VALUATION, and PRICING. We deliver comprehensive sales strategies, managing the entire sales & marketing process from beginning to end.

Selling property off-plan, before construction commences, removes the speculative sales risks of any development, providing absolute assurance of sales success. Furthermore, pre-sales often help developers secure favourable development finance terms.

What we can do – (Please scroll down for more details of our Developer Services)

  • Eliminate and manage-out the many and often catastrophic risks sometimes associated with off-plan and investor-led sales;
  • Partner or act as Agent for developers and housebuilders;
  • Successfully Sell Off-Market / Off-Plan Property;
  • Provide Sales Appraisals and Valuations Advice on Design, Specification, Property Types, Market Demand and Placement;
  • Deliver a comprehensive “Master Agent Sales Management Services”;
  • Develop and manage comprehensive marketing & sales strategies;
  • Manage and sell 100% Investor led Developments;
  • Manage and sell mix tenure developments to homeowners and investors.

Can we help you?

We are interested in meeting and working with smaller and medium-sized developers & house builders who would benefit significantly by appointing O’Connor Bowden as their Master Agent or Partner to provide pre-sales and a virtual Sales Management Team for new residential developments, suitable for either off-market, off-plan investor sales or open market homeownership sales.

  • Sales to UK Buyers who will Complete!


    For over 15-years we have built our core business from selling off-plan and new build property, which we consider suitable for residential investment purposes. Our investors are mainly higher net-worth UK Investors, often known to us as long-standing property management and investor clients.

    We also have established and proven business partnering relationships with, in our opinion, the very best investment property agents in the UK.

  • Quality UK Investors – Guaranteed!

    The majority of our Investor Buyers are higher net-worth UK Residents looking to purchase a quality property to incorporate within, an already well-established residential rental portfolio. Moreover, existing clients have a proven track record in completing longer term off-plan purchases, often as cash buyers or with existing funding facilities.

  • Master Agent

    “WE CAN BE YOUR MASTER AGENT” O’Connor Bowden is often appointed as the Master Agent by the developer, a preferred option allowing us to manage and deliver an approved sales strategy from beginning to end.

    We will often appoint sub-agents and sales partners to work within our team and under our management control. This proven approach ensures the property is correctly marketed and the Developers benefit from a single point of contact providing assurances that all sales and marketing activity is conducted to the exacting standards of a managed performance-related agreement.

  • Pre-Planning Reservation

    We have demonstrable experience in securing discreet off-market reservations from quality UK property investors, even at pre-planning stage, subject to certain conditions, land ownership / contractual routes to ownership.

    Aside from reducing or eliminating a sales risks, this is a fabulous way to demonstrate sales demand our clients, their partners, your company and your funders.

  • Homeowner Plot Sales

    Smaller developers can appoint O’Connor Bowden as their virtual “Sales Department”, even on “White Label” terms if required. Our off-plan sales experience is also applied to the sales of new homes for the homeowner. Unlike many Estate Agents, we are highly experienced with the different techniques required to sell new homes, be they off-plan units or completed homes.

    We have sold numerous mixed tenure developments delivering sales strategies that combine both investor pre-sales through to Help-to-Buy scheme and affordable housing sales.

  • Off-Plan Sales

    O’Connor Bowden specialises in providing developers with discreet off-market, Off-Plan Sales, with properties sold and contracts, often exchanged before construction commences.

    We are highly experienced in this field managing 100’s of successful off-plan sales each year.

    Our CV speaks for itself!

  • Valuations

    We can provide and arrange comprehensive Valuation reports for your proposed developments, helping you to assess the best route to achieve successful sales results.

    Where there are considerations and options for different property types and sales market variations, we will provide our experienced opinion on the potential and likely options available.

  • Market Research & Assessments

    If you are considering a new development opportunity, O’Connor Bowden can assist you with confidential market research. Our aim is to identify property options that may be best suited to the marketplace and your development site.

    We will consider the sales performance and income generation of key tenures including; home-ownership / open market sales; investor sales; off-plan v’s post completion sales; affordable housing; PRS and more.

  • Design & Specification

    The type of property, the number of bedrooms, the room layouts and specification are examples of important key elements that may affect values and sales demand.

    We can provide experienced advice on design and specification issues to ensure property maximizes its value, meets with the market demand, yet being respectful to the income an expenditure balance and profit margins.

  • Sales & Marketing Strategies

    O’Connor Bowden are able to provide its clients with multi-layered Sales & Marketing Strategies ensuring flexibility and the ability to implement a range of different sales and investment options if changes occur within the property markets during acquisition and construction phases.

    The implementation and management of a Sales & Marketing Strategy often results in a combination of numerous sales skills for different client groups and engages external and partner support best suited for individual developments.

  • Sales Targets & Budgets

    Our proven KPI Reporting System provides our clients with regular information on marketing functions, activities, costs and sales results.

    Timeline management is introduced for Reservations; Sales Progression; Key Date Management and overall Marketing Expenditure.

  • Buyers Mortgages

    O’Connor Bowden recommends a “Master Mortgage Broker” is appointed for every new development. An independent whole of market broker will work closely with us arrange a cohesive lending strategy for developments, which is in tandem with lender allocations and the sales and build program.

    By seeking surveyor and lender approval for a development before completion, we can ensure funds will be available for investors and home-owners in advance of completion and approved with a “Decision in Principle” before committing to a reservation.

  • Building Management

    O’Connor Bowden Building Management services division assist developers with various phases of interim and post-completion freehold and leasehold management.

    • Freehold Sales
    • RMC Formations
    • Service Charge Setting & Budgets
    • Lease Structures
    • Insurance
    • Completion & Transition Management

    Our “One-Stop-Shop” approach enables us to manage entire residential developments including; tenancies, concierge, leisure facilities and communal building services all with the same in-house team.

  • Show Home Management

    As part of any sales and marketing strategy, O’Connor Bowden arranges Show Home resources for on-site Sales Cabins to completed Show Homes. This service can be provided as a combined service on any development, with or without a house builders ‘white label branding’.

  • Sales & Lettings Support Services

    Through our substantial Lettings & Management companies, we are able to provide investors with post-completion lettings assurances and rent guarantees schemes for their tenancies. This eliminates the need for developer void or rent guarantee incentives.

    Additionally, our in-house Estate Agency offices can often support our Property Investment and Development Services with marketing and sales support services, providing additional free routes to market for new homes and developments.

  • Help to Buy

    O’Connor Bowden have experience selling new build property with the assistance and services of the Help to Buy scheme.

    We believe the Help to Buy scheme often enhances the profile of a development and broadens the diversity of the sales opportunities available.

  • Sell to PRS Fund Investors

    O’Connor Bowden operates a separate division providing PRS Fund Management Services to UK and European residential investment funds.

    Often our clients are interested in securing new developments for their portfolios. Developments of particular interest are; 50 unit plus schemes located in Manchester City Centre and popular towns in Greater Manchester, Cheshire or Merseyside. We welcome the opportunity to introduce Developers and suitable developments opportunities to PRS Investors.

Get In Contact

    • O’Connor Bowden

    • 1 Compstall Road
    • 01618080010
    • O’Connor Bowden

    • 78 Newton Street
    • 01618333820
    • O’Connor Bowden Complete

    • 41 Dilworth Lane
    • 01618080010